About Us

About Us

Co-Founders Loftin & Alex

How We Started

We are two nurses—and ultra-runners—who noticed something strange: we train in shoes designed to enhance our performance as runners, but wear those same shoes at work, even though the physical demands of our job are completely different.

Healthcare is extremely physical work. We stand for hours, lift, squat, push, and pull—and we do it all in environments that wear down gear fast. Breathable, overly responsive running shoes weren’t designed for this. So, we needed to create something that was.

With 18 years of combined nursing experience, we designed, tested, and refined every detail—right on the hospital floor—to create the ultimate performance work shoe, built specifically for the movements we perform and the environments we work in.

Now, we're proud to introduce the new wave of performance-based footwear.

Loftin and Alex

Our Story